This project (led by René Audet, Université Laval) aims to provide an overview of the Québec book sector and its marketing methods through a textual and rhetorical study of front and back covers of books available in digital format in the ANEL / De Marque aggregator. These analyses shed a light on editorial strategies for the promotion of literary production and for the creation of a unique brand image, as well as to paint a global picture of the book publishing world based on paratextual data.